So, Vonage are upping their distribution ante by selling through Circuit City (via GigaOm).
PSTN-alike VoIP telephony is a business with essentially zero marginal product cost, and is open and competitive with no significant barriers to entry. The appropriate unit price in such a market is … zero. The only costs are associated with the formal setup procedure of issuing a telephone number. Telephone numbers are (sadly) a finite resource and can only be issed to real people in real places, a check that costs money to do using a credit check or real-world distribution channel that can verify identity and eliminate duplicate requests. Thus users will pay for their own equipment, and an up-front fee to join the PSTN-alike network.
As VoIP increases, interconnect costs to the PSTN evaporate: users can route their calls over the connectivity they’ve already paid for (a-la Skype). No need for centralized SIP proxies and the like. Just a directory service like Free World Dialup, just populated with E164 (i.e. telephone) numbers, shared between VoIP providers. (This all looks suspiciously like ENUM, a tragicomic farce of the circuit-switched voice industry to “get” packet data. Another day.)
There is no future service revenue in vanilla voice. It’s a fools gold rush.
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BYOA Service Providers Revisited from Aswath Weblog
A major news item today in the VoIP market space is the partnership between Vonage and Circuit City. I want you to contrast that against a study released by Forrester. This study concludes that “Few consumers are ready to pay...
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