Whilst telcos rush towards bundling dodecatuple-plays as a defensive measure, budget airlines (i.e. the profitable ones) rush towards unbundling. From my inbox today:
easyJet has teamed up with Servisair/GlobeGround, one of the world’s leading providers of aviation services and Europe’s leading independent operator of airport lounges to launch easyJetLounges, giving you excellent opportunity to escape the hustle and bustle of busy airport terminals when travelling. You can relax in our comfortable Executive Lounges before your flight. Prices start from just £12.00 per passenger including VAT.
Somehow the standard bundling theory -- smooth out differential willingness to pay by aggregating the uncertainty -- isn't playing out at the hyper-competitive bums-on-seats network business. Are information goods fundamentally different? What's really going on here?
Posted by Martin Geddes at 4:41 PMTrackBack URL for this entry:
http://www.telepocalypse.net/cgi-sys/cgiwrap/mgeddes/MT/mt-tb.cgi/491