Step 1: Note BBC article on Growth concerns rattle Vodafone:
"Vodafone has been struggling to reverse a drop in Japanese user numbers. Fears over slower growth at Vodafone in the coming year have driven shares in the mobile phone giant sharply lower."
Step 2: Ask which product 90% of the revenue comes from.
Step 3: Ask how they've improved this product to distinguish it from the competition as a result of their tens of billions of network upgrade expenditure.
For the usual fee, I'll run a workshop for them with steps 4, 5 and 6 :)
Isn't it an amazing industry where the one product that hardly ever changes or improves is the one that pays the bills? We can make 8-megapixel camera phone, but we can't seem to get into market one with better audio quality or that can handle voicemails offline.
Posted by Martin Geddes at 4:40 PMTrackBack URL for this entry:
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