Telepocalypse

What you don't measure...

Imagine you're building a "Telco2.0" (ahem) with some kind of Internet-compatible business model. This means you're involved in one or more of dumb pipe deployment, making money from APIs to your business and IT platform, and some select apps which you do particularly well.

Now, what metrics does the CEO want on his dashboard to know he's getting nearer to the "IP-compatible" business model? Hint: ARPU, CPGA, and churn are lagging indicators tied to the old business model. Business performance matters, but like flying through a storm there's a period during which a safe landing is more important than fuel economy or punctuality.

What metrics do you use to measure your "permission" assets from customers to access their attention?
How do you measure your product portfolio's "stupid network compatibility"?

How do you quantify your success in delivering compelling, sensuous presence experiences?

Rather than me give too much leading thought, it's over to you. What metrics should telcos be using to track whether they're getting closer to the goal of an IP-compatible business model?

Feel free to tailor your answers into specific segments like "wireless-only players", etc.