May 31, 2006

A sprat to catch a mackerel

I’m staying over at my parents’ house tonight, and spied their new phone:

For younger readers, this object isn’t a retro wireless phone, and that dangly thing at the bottom isn’t an antenna, it’s a wired cable.

BT have cunningly branded the phone wih their voicemail service and 1571 callback service. You can be absolutely certain that it’ll be a chilly day in hell when my parents churn to another provider. Looks like they’re Beyond Temptation forever. (As a telecom consultant, should I be airing this embarassing family laundry in public… oops, too late. I can reassure you they do at least have carrier pre-select, if only because I did it for them years ago.)

You have to wonder how much churn impact these FUD devices have. Will it work still if I change anything? Indeed, you have to start thinking how much the incumbent bleeding could have been stemmed by simply giving away service-locked pieces of CPE. A stitch in time…

Posted by Martin Geddes at 10:48 PM
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