Welcome to my old blog, which I no longer maintain.
For details of my current professional services and activities see www.martingeddes.com.
December 21, 2006
The wheels on the bus
Was sat in window of Starbucks in the City of London last week looking at the traffic go by and tapping away at my keyboard.
Vodafone ad. Family price plan.
Vodafone ad. Pre-paid plan.
Nokia ad. We'll rejuvenate your love life.
Just think: Nokia's products get visibly better every year. They're connecting to their customers at a deep emotional level. Vodafone's products don't really change much. They're selling based on price, not benefits or lifestyle.
Which brand do you think will win in the tussle for the customer's loyalty? Answers on the back of a bank note, please, to the usual address.
Posted by Martin Geddes at 10:28 AMTrackback Pings
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