March 02, 2008

Sprion and Verizint

Since Sprint has lost an uncountably infinite number of dollars, I wonder if this could be a solution.

Sprint is crap at customer care, average at marketing, but good at wholesale (MVNOs, affiliate built-out, Xohm). Verizon is good at customer care, OK at marketing and doesn’t really do much in the way of wholesale.

So why not trade? Sprint offloads the retail customers to Verizon, and in return combines both CDMA networks and becomes a specialist wholesale carrier. Might as well merge with Level3 or GX while you’re at it.

Everyone comes away happy, particularly the investment bankers.

Posted by Martin Geddes at 08:09 PM
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